In a Good Way

At In A Good Way Coffee, we believe great coffee is both a science and an art, equal parts precision and intuition. We’re a small team based in Santa Barbara, roasting thoughtfully sourced beans from the world’s most exceptional farms.

Our approach is rooted in curiosity. We obsess over consistency, flavor clarity, and roast development, using a data-informed process while staying grounded in the sensory, experiential side of coffee the aroma of a good bloom, the feel of a balanced cup, and the spark of a perfect pour.

We’re not chasing trends, we’re working to build something lasting. Coffee that tastes great, feels good, and connects people in a good way.